Illia Luzan

Perspective AI

The client came with one idea: an app where a person can talk to several AI models at once. You write one prompt, get several answers, compare and label them, and earn POV tokens for your contribution.

The audience was broad: everyday AI users, crypto enthusiasts and everyone in between. So the product had to work for people who have never opened a crypto wallet.

I designed it from the first prototype to launch: the proof of concept, the visual language and design system, every screen of the web app, the landing page and the investor pitch deck.

Project details
TypeWeb app, landing page, pitch deck
When2024 – 2025
RoleProduct designer, sole designer on the product
TeamDesign lead at TheRoom
ResultsLive at perspectiveai.xyz
300K+ users in the first three months
$200K in angel investment (client data)

Proof of concept

Before any visual design, I built a clickable prototype to show the idea working: one prompt, several answers side by side, each tagged with labels like “Pro-Democratic” or “Clear”.

The hardest part of the idea was the token economy, so I made it visible in every action. Each button shows its price or reward: adding a label earns 1.5 POV, a vote earns 0.5, a new prompt costs 1.2. The balance screen is a history of these actions, so users can see exactly where their tokens came from and where they went.

Proof of concept: several model answers to one prompt, labels, voting, model settings and balance history

From concept to product

After the first round, the brand changed significantly, and the concept evolved with it. We focused on desktop and started building the product.

The brand was created by another team. My part was to make it work inside the interface: the UI style, components, accent colors, spacing system and the design system behind them.

Desktop chat with the model switcher open

The core experience works like any AI chat people already know: a prompt field, a history of conversations and a model switcher one tap away. The same web app adapts to mobile.

Mobile chat with the model switcher
Mobile POV wallet

Making crypto readable

The most difficult part was the token, the wallet and the balance. The visuals were complex, and many users had never used crypto. The goal was to make all of it as clear as possible.

Every POV amount has a dollar value next to it. Users can buy tokens with a credit card or with crypto, so they don’t need a wallet to get started.

POV wallet, the Buy POV sheet and the sidebar with a token promo card

The balance screen explains itself. Pending funds come with a plain-language note on why they aren’t available yet, and “How to earn POV” sits right next to the balance: chat with AI models, complete bounties or buy tokens directly.

Desktop balance screen with pending balance and ways to earn POV

Marketplace and bounties

In the AI Marketplace, users connect models to their account, for free or for POV. Bounties give another way to earn: small tasks, like uploading a photo to help train a model, each with a clear reward.

AI Marketplace on mobile
Bounties on mobile

Landing page

The landing page speaks to two audiences at once, users and AI creators, with a separate path for each. The offer, one plan for many models, is explained in a single line, with the models people already know shown right next to it.

Landing page hero: The Decentralized AI Marketplace
Landing page section: unlimited access to select models for $20 a month

Pitch deck

A 13-slide investor deck. The narrative was the client’s; I turned their vision into slides that explain the problem, the product, the market and the business model. According to the client, they raised $200K in private angel investment with it.

Six slides from the Perspective AI investor pitch deck

Outcome

The product launched and is live at perspectiveai.xyz; I use it myself. The current website was redesigned after my work, but the product is built on the foundation I designed. According to the client, Perspective AI reached 300K+ users within three months of launch.

Next project

Mine’D